Thursday, September 22, 2016

Sherwin Williams Color of the Year: Alabaster (SW 7008)

As the Sherwin-Williams 2016 Color of the Year is "Alabaster", homes across the country are getting white-washed...
The name of the game in 2016 is light, bright, and airy with a pop of color. It will be interesting to see if this will be the final farewell to the "coffee with cream" popularity of yesteryear in the world of Midwest real estate!  

As far as my business goes, this year's return to the neutral palette has aided my Sellers in timely and profitable sales. One of the longstanding Golden Rules of Real Estate is that neutral homes show and photograph better.  They also sell faster and at a higher profit margin due to mass appeal.  

Give "Alabaster" a try!