Thursday, September 19, 2019

Under Contract: #462 Wildwood Parkway in Ballwin

Whew! It has been an exciting whirlwind week of negotiation on Wildwood Parkway.  This AM, however...

...we officially went under contract. I’m incredibly happy for my Seller and his new beginning! This gem closes escrow in October, just in time for Halloween. ๐ŸŽƒ๐Ÿ 

In St. Louis and considering a move? I would love to be considered during your interview process!

Wednesday, September 18, 2019

On the ourskirts today, scoping acreage.

Well, you don’t see this every day in St. Louis real estate...
I enjoyed a change of scenery today. ๐Ÿฎ๐ŸŒฒ

Monday, September 16, 2019

Just for Fun: Sweet September!

Tis the season! Farewell begonias, hello pumpkins...
I took advantage of the lovely weekend forecast to acknowledge September with a little touch of Fall curb appeal at Casa de Nenonen.๐Ÿ

Friday, September 13, 2019

Just Listed: #462 Wildwood Parkway in Ballwin

Seeking a fantastic opportunity in a fabulous West County location? You will adore 462 Wildwood Parkway in Ballwin...

This handsome traditional two-story, in the award-winning Parkway West School District, is being offered "as-is" and well below current market value. Bring your Pinterest boards to this incredible sweat-equity opportunity in one of the most popular Ballwin neighborhoods on a stunning park-like lot!

462 Wildwood Parkway boasts 2,100+ sqft including a formal living room and separate dining room ideal for entertaining...

Note: both rooms have the original hardwood floors beneath the carpet...
  A cozy family room with a handsome built-in surrounding the gas-burning fireplace...
A sizable eat-in kitchen with oodles of potential...

The spacious attached two car garage is conveniently located just off the kitchen...
The sizable main floor powder room boasts newer fixtures...

Heading upstairs, you will find four sizable bedrooms including a Master Suite that walks out on to a charming balcony...

Check out the original hardwood floors beneath the carpet!
The Master bath boasts tasteful updates including a double sink and newer fixtures...

 Bedroom 2...
Also with original hardwoods!

 Bedroom 3...
Bedroom 4...
The 2nd upstairs full bathroom...

Heading downstairs, the partially finished basement is flooded with natural light and walks out to the gorgeous backyard...
In fact, this home boasts one of the prettiest backyards in the area as it backs common ground... 
The professional hardscape, 2 patios, and playground are a bonus! What this tidy home may lack in updates, it makes up for in investment opportunity. It is just waiting for you to make it your own! 

Complete with storage galore, award-winning Parkway schools, terrific Ballwin amenities...

... and fabulous adored businesses that you can walk to... 
...this gem is just begging for your finishing touches.

Property is being offered for $249,900, as-is.  Showings begin on Sunday, 9/15/19.  See the full MLS listing HERE.

For more information or a private showing, contact Carrie...

Monday, September 9, 2019

Create storage for spices and oils in the kitchen...

Repeat after me...


Utilize the dead space to maximize utility of your design, Homeowners!⭐️

Thursday, September 5, 2019

My house didn't sell over the summer... HELP!!

Sweet Fall.  For most people, Labor Day is the welcomed celebratory end of Summer and threshold to cool autumn air. To a homeowner whose property sits on the market and remains unsold, however...  

... the passing of the Labor Day weekend can be stressful as traditionally, this holiday also ushers in the slower Fall selling season here in the Midwest.

Each year around this time, I have distressed homeowners reach out to me. Most of the time, they have been listed all Spring and Summer with another Realtor, resulting in no sale. They typically are at the end of their listing contract (and rope), unsure what to do next. Most times, the current relationship with their Realtor is strained, the line of communication is fractured, and they do not wish to renew their listing contract.   

It happens.  

Whether the unsuccessful Seller stumbled upon my information on Social Media or they confided in a loved one or coworker who coincidentally was one of my past clients and graciously passed along my business card... they seek honesty, understanding, advice, guidance, and HELP.

Before I proceed, I will preface by stating that a good Realtor makes the job look easy. However, it is incredibly difficult to walk into a homeowner's space - their sanctuary - and barrel off what needs changing to make the property appeal to the masses. A number of agents find this aspect of the job unbearable, revealing to a homeowner that their house needs tidying, cleaning, rearranging, redecorating, or renovation. 

Realtors also typically face a Homeowner who clearly states what they financially expect or "need" out of the property, despite what the statistical comps indicate the TRUE market value to be. Added pressure.  As a result, some agents are not honest with their Sellers... often resulting in months on market and hard feelings.

My take?  Having these difficult conversations is the basis of a Realtor's job. A difficult part of the job, yet the most IMPORTANT part of the job. A good agent faces this situation head-on and refuses to be bullied by an unrealistic Seller, even if it means potentially losing the listing.

The fact is:  While the truth sometimes hurts, information is POWER to a Seller.  It allows them to control the process and not have the process control them.   In addition, it is during these moments that an understanding is made between Realtor and client and an open line of communication is established. Both are IMPERATIVE to a successful transaction.

Listings don't sell for a variety of reasons.  As we had (and continue to have) a healthy 2019 season for Sellers in St. Louis, with a lower inventory and enticing interest rates, market/financing conditions can likely be removed as a culprit.  

The unsuccessful sale can typically be attributed to 1 of 3 factors, or a combination of the 3:

1) Realtor Blunder: 

  • Dropped the ball in their preparation, pricing, and staging advice. 
  • Haphazard pricing not in line with the statistical comps. 
  • Didn't honestly reveal to a Seller that their house has an undesirable odor or is dirty.  
  • Sloppy MLS entry with spelling mistakes, incorrect showing instructions, or incomplete or incorrect property information.
  • Used an inappropriate psychology of words in marketing, not focused on the targeted Buyer pool.  
  • No Open House plan in place for extended days on market.
  • Low quality or inadequate photos of important house features. 
  • Inadequate (or lack of) staging advice prior to photos and/or showings.  
  • Poor/ inappropriate exposure across the internet and social media space.
  • Vast exposure with lackluster marketing/photos to back it up.  
  • Lack of communication with the Seller.
  • Lack of communication with the general public or fellow Realtors whose inquiries were not met with timely response if any at all.  Yes, this is quite common.
  • Didn't properly prepare the Seller with showing guidelines and expectations.  
  • Didn't share showing feedback with Seller and encourage them to adhere to it.
  • Didn't define communication expectations with the Seller.
  • Didn't keep the line of communication open with the Seller.  
  • Didn't provide the Seller with honest Buyer feedback received.  
  • Made promises that they knew they couldn't keep. 
  • Didn't defer a Seller who they knew they couldn't help.  
  • Listed at a commission that is so low it deterred Buyer's agents.

2)  Homeowner Blunder:
  • Chose to list at a challenging time of year, outside of peak market.
  • Didn't properly interview and/or ask the tough questions prior to selecting a Realtor. 
  • Didn't hire a Realtor with a proven track record and client recommendations. 
  • Didn't trust or follow the Realtor's advice when given. 
  • Wasn't realistic about value, despite statistical data given.  
  • Hired a discount Broker with shoddy marketing and representation- you get what you pay for!  
  • Didn't properly prepare the property before photos, listing, and every single showing- from clearing the sink of dishes to scooping poop in the yard.
  • Bulldozed their Realtor and insisted on controlling the process. 
  • Ignored showing feedback regarding property and price.
  • Didn't make their property readily available to Buyer's agents and their clients, even if inconvenient for them. 
  • Was problematic, disrespectful, or rude to Buyer's agents.
  • Was problematic. disrespectful, or rude to their own agent.
  • Publicly broadcasted their house woes on Social media, alienating their Realtor or snooping Buyers. 
  • Didn't give potential Buyers adequate time alone in a property. 
  • Didn't keep the line of communication open with their Realtor.  
  • Didn't keep their Realtor informed, including withholding questions or stating concerns as they arose. 
  • Was not realistic about profit potential despite comps given. 
  • Used their agent as a verbal punching bag when frustrated.
  • Refused price adjustments when the time arises or feedback/days on market reflect it to be necessary.

3) Location/Property features that are out of your control: 
  • Market or neighborhood inventory saturation (too much supply for demand).
  • Stigmatized area or property. 
  • Certain location or property features automatically reduce the Buyer pool, thus prolonging the listing period, for example: vicinity near commercial or a school, busy street, power lines, flood plane, airport, swimming pool, certain architectural styles (split foyers and slabs in St. Louis), extremely stylized decor, unusually small or large lot, strange lot topography/grading, unappealing neighboring properties, etc.


The key to recovery after a lengthy unsuccessful listing period is to pause and regroup before you sign another Listing Agreement.  Ask yourself the question: Should I stay or should I go?  Do you want to remain in the house or are you willing to do whatever it takes to sell that house, even if it means switching things up, engaging in difficult conversations, taking on some new projects, and/or taking a financial hit? 

Should you decide that selling is your preference,  it is time to seek a 2nd opinion, a fresh perspective, IMMEDIATELY.  Speak with a new Realtor (or two).  Conduct a formal interview.  Ask for professional references and CHECK THEM. Take the lessons learned from your 1st experience and seek someone who you think will be a better match and earn your trust.   Be honest about your past frustrations, admit what you could have done better, ask the tough questions that you should have asked the 1st time around, and ask them to highlight what they see as the key selling obstacle from an outside perspective.  9x out of 10,a skilled Realtor can directly pinpoint the problem just by pulling up the listing, carefully examining the current comps, and visiting the property.  

Most important:  

  • Do not panic and stay positive.  
  • Wipe the slate clean.  
  • Own your mistakes and learn from them.
  • Hire someone who you have confidence in.  
  • Be clear about what you need and expect from your new Realtor. 
  • Trust the process.  
  • Trust your Realtor's advice and do not be afraid to tap their wisdom and confide in them. 
  • As difficult as it is, try to approach your new agent with a positive attitude and with faith, devoid of the frustrations and bias caused by the previous agent.  
  • Take each day and part of the process as it comes and keep in mind- this too shall pass.  
The fact is:  every property has a Buyer.  The key is getting your property into the hands of the right person to present it on your behalf to the world.

If you are a St. Louis homeowner currently feeling shackled by your unsold property and do not know where to turn or what to do... please do NOT be afraid to reach out.  I welcome this contact. I can help you. I do not judge. 

My clients, whose praises I wear like a badge of honor, will attest... 

I am brutally honest and take my professional integrity seriously. I will not compromise either of those things. I will not lie, even when the truth may sting or is extremely difficult to deliver.  

I bring to the table over 18 years of residential real estate experience, a proven track record of success, concrete statistical data, and an unbiased opinion.  When working with a Seller, I will not sign a listing agreement until the issues of the property are well-understood, discussed, and remedied.  If a Seller is unwilling to remedy issues that I address, I ensure that they understand the possible financial consequences of not doing so. 

If I think that prolonging the listing until the Spring is advisable and/or necessary to maximize profit potential- I disclose that immediately.    If I think that I am not the match for that Seller- I reveal that and politely decline the listing.  My single goal as a Realtor is to sell your property, making it as stress-free and profitable a process as I possibly can for you.  All of my advice given will support that goal. 

I can help.  Let's connect!  Many of my professional accomplishments can be found here on the blog.  Learn more about me HERE at my bio, on my LinkedIn where I have numerous professional recommendations,  or contact me directly at...

Carrie Nenonen
Licensed Realtor - State of Missouri

Selling St. Louis since 2001
9-time recipient of the St. Louis Magazine 
“5 Star Realtor Award” for best customer service

Coldwell Banker Gundaker Corporate Headquarters
#2458 Old Dorsett Road, Suite 100
St. Louis, MO  63043

314. 452. 7675   cell / text
314. 298. 5275   office

My clients are talking.  Read some of their testimonials HERE!

Wednesday, September 4, 2019

2020 Behr Color of the Year: Back To Nature S340-4

Expect to see pops of warm meadow-inspired green in homes in 2020, friends!  Behr just announced their 2020 Color of the Year and it is meant to bring the soothing feelings of the outdoors in to interior spaces...
According to Behr,  “Back To Nature S340-4 is a fresh and slightly yellow-based green serves as an ideal backdrop to satisfy the desire for a soft landing at home and reflects societal trends toward embracing the outdoors as a collective and personal self-care activity. Back To Nature’s universal appeal and willingness to coexist with other hues make it a great option for adding peace and tranquility to any space.”

Yay or nay for a return to neutrals after last year's bold pop of blue

Thursday, August 29, 2019

5 St. Louis Weekend Happenings - Labor Day 2019

Labor Day Weekend 2019 is almost here, and what's not to love? It's a chance to slow down and appreciate our "laborers". The kids are off of school, most adults have the long weekend to play, and it is the last "hurrah" before we charge into the cooler weather and slower pace of Fall.

Labor Day Weekend, particularly in St Louis, is always full of amazing family-friendly activities. If you want to get out, hit the city, and do something other than enjoy the last weekend of pool season... the possibilities are endless.

Need help planning your long holiday weekend? Besides a busy game weekend for the Cardinals versus the Reds and Giants, the Great Godfrey Corn Maze, and extended hours at the St. Louis Zoo, below are 5 of my favorite St. Louis Labor Day 2019 activities...

Labor Day Parade
September 2nd at 9AM

Thousands of local union members will march through downtown St. Louis for the annual Labor Day Parade. An awesome way to kick off the weekend and show your pride /support our local workers.  There will be local bands, drill teams, and a ton of action!

The parade begins at 15th and Olive. It then makes its way down Tucker Street, past St. Louis City Hall and west on Market Street to 15th Street.  Food and celebration follows at Chestnut and Market!

More info:

The Japanese Festival at the Botanical Garden
August 31- September 2

Each Labor Day weekend, the Missouri Botanical Garden hosts one of the largest and oldest Japanese Festivals in North America. In addition to taking in the beauty of the Botanical Gardens, visitors can enjoy Japanese music, art, dance, food, and entertainment including Origami demonstrations, a traditional tea ceremony, and live Sumo wrestling.

Tickets to the festival are $16 for adults, $8 for members,  and $5 for non- member children and and free for children Garden members.

More info:

St. Louis Greek Festival in the Central West End

August 30-September 2 
Corner of Forest Park and Kingshighway

If you love authentic Greek food, and who doesn't, than a visit to St. Nicholas Greek Orthodox Church is in order for you this weekend for their 102nd Annual festival. Enjoy music, dancing and some of the best Greek food you'll find anywhere. Be sure to utilize the free parking in the BJC Parking Garage.

More Info:

Big Muddy Blues Festival on Laclede's Landing
August 31, 2pm-11pm

The 24th Annual Big Muddy Blues Festival is a free, outdoor music festival featuring local and nationally known Blues artists that hosts over 30,000 people annually. 50+ musicians perform on three outdoor stages set up throughout the cobble stoned streets of the Landing, 3 indoor stages, and two events at the National Blues Museum featuring tributes to Albert King and Tommy Bankhead. Dozens of local restaurants provide food and drink, and the music is the best around! Amazing way to support our local talent.

More info:

Fall Art Fair at Queeny Park
August 30-September 1

$5.00 admission

Friday:  5pm - 9pm

Saturday: 10am - 6pm.
Sunday: 11am - 4pm.

All within the climate-controlled comfort of the Greensfelder Recreation Center, and with more than 130 juried artists from 20+ states... the Art Fair at Queeny Park is one of the most reputable, longest-running art fairs in the bi-state region.

More info: 

Event flyer with a $1 coupon for admission:

Wednesday, August 28, 2019

Coming soon, x3 in West County

2019 has been an fantastic market for both Buyers and Sellers in St. Louis.  Due to lower inventory conditions, activity level is still rolling steady and incredibly healthy as we barrel through the 3rd quarter.  In fact, I have 3 new West County listings hitting the MLS over the next few weeks that I am super excited to share...
This is just a tiny peek at what is to come as we do the final preparations of listing from staging to photographs.  If seeking a new home or luxury villa in Ballwin or Chesterfield, Parkway West or Parkway Central school districts, feel free to email me for more information at

In St. Louis and contemplating a move?  I have 18 years of experience working with St. Louis Buyers and Sellers throughout the Metro.  I would love to be considered. Let's connect...

Monday, August 26, 2019

Beat the crowd and start Fall prep early, Homeowners!

The kids are back to school, pool days are numbered, days are shorter, and evenings are cooler as we draw Summer 2019 to a close. 

In a region with four distinct seasons, most folks have their favorite.   I unapologetically declare mine is FALLAs we begin to bid farewell to the humid, sweltering St Louis summer and welcome the cool, crisp Autumn air... I start to feel alive again. 
 Crisp evenings, dewy mornings, crimson-painted treetops, cornstalks and gourds, sweaters and jeans, leaves crunching under your feet, hay bales and scarecrows, apple cider, pumpkins on porches, colorful mums. There is really NOTHING about Fall that I don't adore.

Steve and I learned long ago, however, that the key to truly enjoying the coziness of Autumn is proactivity before the weather cools. There is nothing WORSE than switching on the furnace to remove the chill from the house to NOTHING or heading out to build that 1st bonfire to find you are out of wood.  The fact is, most service companies are overwhelmed and inundated with calls once the weather turns.  

This year, take the bull by the horns and beat the crowd.  While the weather is still nice, proactively get your home ready for the cooler days ahead. You will thank yourself in a few short weeks!
  • FIREWOOD: Order and stock up on firewood now before the local companies are inundated with requests and the wait becomes lengthy.
  • CHIMNEY:  Have your chimney professionally cleaned and inspected.  Check the flue, ensure the safety screen and/or doors are sound, and ensure the integrity of your chimney cap to keep critters and nests out. 
  • HVAC SYSTEM: If you didn't do it last Spring, schedule an annual heating system check-up. A professional clean and service ensures your HVAC system is safe and ready to fire up once the weather turns.
  • WINDOWS AND DOORS: Inspect your windows and doors for drafts. Check weatherstripping. Re-caulk.  If you have removable window or door screens, now its the time to clean, store, and replace them with storm windows.
  • ROOF: Check for loose shingles and ensure your chimney flashing is intact and secure.